<strong>UDK 061.5Enron:658.14/.17(045)</strong>
<p style="text-align: center;"><strong>USPON I PAD ENRON-A</strong></p>
<p style="text-align: center;"><strong>THE RISE AND FALL OF ENRON</strong></p>
<p style="text-align: center;"><strong>Maida Cico</strong>
<strong>ASA OSIGURANJE d.d. Sarajevo</strong>
<strong>Bulevar Meše Selimovića 16</strong>
<strong>Sarajevo</strong>
<strong>maida.cico@gmail.com</strong></p>
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<strong>Sažetak</strong>

Enron Corporation je primjer iz udžbenika na kojem mnogi menadžeri današnjih korporacija trebaju učiti. Kao najdominantniji trgovac energijom uspio je postati vladarom tržišta, ali i jako brzo doživjeti svoj krah na istom. Uzroci rasta i pada su predstavljeni u daljem tekstu, a do njihova saznanja se došlo empirijskim istraživanjem. Pad Enron-a je započeo saopštenjem neočekivanih otpisa i iznenađujućih konflikata interesa koji su šokirali javnost i doveli do toga da se ispitaju poslovanja i finansijske knjige Enron-a. Enron-ovi kompleksni i u nekim slučajevima neodgonetni finansijski izvještaji su pravili velike probleme. Novi izvještaji i šokantna otkrića su uništila povjerenje na tržištu i vjeru investitora u Enron. Bez obzira na broj pokušaja spašavanja Enron je objavio bankrot u decembru
2001. godine.

<strong>Ključne riječi:</strong> Enron, konflikt interesa, finansijske knjige, povjerenje investitora, bankrot.

<strong>Summary</strong>

Enron Corporation is a textbook example that many managers of nowadays corporations should learn from. As most dominant energy trader it managed to become market ruler, but very soon experienced a crash on the same. Causes of the rise and fall are given in further text and empirical research helped us to come to their knowledge. Fall of Enron began by announcing unexpected amortization and surprising conflicts of interest that have shocked the public and led to investigate the business and financial books of Enron. Enron’s complex and in some cases unraveling financial statements have made major problems. New reports and shocking revelations destroyed confidence in the market and the faith of investors in Enron. Regardless of the number of attempts to rescue Enron filed for
bankruptcy in December 2001.

<strong>Key words:</strong> Enron, conflicts of interest, financial books, investors’ trust, bankruptcy.

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