CULTURAL CONCEPT OF WAR IN ETHNOLINGUISTICS

Abstract

This paper deals with the ethnolinguistics as a branch of linguistic sciences and also with the cultural conept of war found in the Anglosaxon society. It relies on the texts published in eminent media of those countries during the past decade in order to prove to which extent the politics uses the language and manipulates the minds of people that way. Ambigous presentation of the term ‘war’, its spreading as if it were organisational concept of political rhetoric and dissemination of fear during the mentioned period may be taken as a moment that has defined a transformation of American view of the world representing in fact their neoconservatives strata of thinkers and politicians. The paper has tried to show that notions formed as metaphors open and define the way we think of any concept, the war included. It also mentions the switch used as a rhetoric strategy which then places a metaphor as a tool for introduction of a twoway simultaneous semantic step ahead.