UDK: 331.366 37.035.3 primljen: 29.04.2015.
ANALIZA PERCEPCIJA PREDUZETNIČKIH PRILIKA I PREDUZETNIČKOG OBRAZOVANJA MLADIH
ANALYSIS OF YOUTH PERCEPTION OF ENTREPRENEURIAL OPPORTUNITIES AND ENTREPRENEURSHIP EDUCATION
Dino Arnaut,
arnaut.dino@gmail.com
International Burch University Sarajevo
Ugur Ergun
ugur.ergun@ibu.edu.ba
International Burch University Sarajevo
REZIME
Razvoj preduzetničkih talenata je važan za održavanje konkurentske prednosti u današnjoj svjetskoj ekonomiji koja je vođena inovacijama. U cilju promocije preduzetničke kulture među mladima od presudne je važnosti znati više o samim stavovima mladih ljudi, njihovoj osviještenosti i težnje prema preduzetništvu kao karijeri. Kako tradicionalne karijere tipa doživotni posao postaju sve rjeđe, preduzetništvo mladih se smatra sredstvom integracije mladih u tržište rada i prevazilaženja siromaštva.Ciljana populacija ovog istraživanja su mladi u Bosni i Hercegovini, prvenstveno studenti između 18 i 30 godina starosti.Podaci su prikupljeni pomoću struktuiranog upitnika koji je distribuiran u online i printanoj formi. Pitanja su formirana na principu Likertove skale. Rezultati istraživanja pokazuju da mladi u Bosni i Hercegovini ne percipiraju dobre prilike za pokretanje biznisa i ne vide vlastiti biznis kao način rješavanja problema nezaposlenosti. Preduzetništvo prestaje da bude poželjan izbor karijere za mlade jer prema njihovoj percepciji samo društvo ne cijeni i ne promovira preduzetništvo.Univerziteti ne uspijevaju da pruže neophodna znanja iz oblasti preduzetništva, a razvijanje preduzetničkih vještina i sposobnosti skoro da i ne postoji.Radi unapređenja i promoviranja preduzetništva i koncepta vlastitog biznisa kao poželjnog izbora karijere, neophodno je prvenstveno promijeniti nastavni plan. Obrazovanje mladih o preduzetnosti i preduzetništvu predstavlja visoko vrijednu pripremu za konstantne promjene na tržištu rada. Preduzetničko obrazovanje je ključno u pružanju pomoći mladim ljudima da razviju preduzetničke vještine, atribute i ponašanje, kao i da prihvate preduzetništvo kao opciju karijere.
Ključne riječi: preduzetništvo, obrazovanje, preduzetničke prilike.
ABSTRACT
The development of entrepreneurial talent is important to maintain a competitive advantage in today’s global economy that is driven by innovation. In order to promote entrepreneurial culture among young people it is crucial to know more about the attitudes of young people, their awareness and aspirations towards entrepreneurship as a career. Since traditional careers as job for life are becoming increasingly rare, youth entrepreneurship is considered as mean of integrating young people into the labour market and to overcome poverty. The target population of this research were young people in Bosnia and Herzegovina, primarily students between 18 and 30 years of age. Data were collected using a structured questionnaire which was distributed online and in print form. Questions were formed on the principle of Likert scale. The research results show that young people in Bosnia and Herzegovina do not perceive good opportunities for starting a business and do not see own business as a way to solve their unemployment problem. Entrepreneurship ceases to be a desirable career choice for young people because, according to their perception, the society does not value and does not promote entrepreneurship. Universities are failing to provide the necessary knowledge in the field of entrepreneurship and developmentof entrepreneurial skills and abilities is almost non-existent. In order to improve and promote entrepreneurship and the concept of own business as a desirable career choice it is necessary to change the curriculum. Education of young people about enterprising and entrepreneurship represents a highly valuable preparation for the constant changes in the labour market. Entrepreneurial education is crucial in order to help young people to develop entrepreneurial skills, attributes and behaviour, as well as to embrace entrepreneurship as a career option.
Key words: entrepreneurship, education, entrepreneurial opportunities.